![]() Long paragraphs will not only be more difficult to present, but will also draw attention to the fact that you are reading a script, which will be off-putting to the viewer. Keep the sentences short and don’t overly formalise your language, or be tempted to fill it with buzz words and jargon. Keep the language as natural and conversational as you can. You have probably decided to use video rather than text as a way of engaging with people in a more personal way, so the script needs to allow you to present it comfortably. It is worth remembering also that the beginning is the only time you can guarantee that everyone is watching, so try to open by telling your audience how they will benefit from watching the video – “By watching this video, you will find out about…” Language Short scripts are always better than long scripts: try to be disciplined about this – it is easy to let a script become too long and lose people’s attention and it is much easier to start with this in mind, than to reduce the length in the edit. Many videos can be scripted in the following order: Problem, Analysis, Solution, Benefit, Action.Īs a guide, you can allow 150 words per minutes and for the vast majority of videos, it is a good idea to keep your script to around 300 words – or two minutes. What do you want them to do as a result of watching the video?.What (specifically) do you want them to know after watching the video?.Make sure that everyone involved in making the video is agreed on the following: The audience will only be able to absorb a limited amount of information, so focus on one, or two key messages. So what should you consider befor writing a script for a video? Purposeīefore writing your script, make sure you have a very clear idea about what you want the video to achieve. The usual rule of introduction, middle and conclusion can result in what feels like a drawn out speech which may lose the viewer – you need to come to the point much more quickly, or your viewer will simply switch off (literally!). ![]() Script-writing for video – particularly short videos is not like preparing a presentation for a live audience. Remember: Time spent preparing your script is never wasted. ![]()
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